Ekobaze

Ekobaze is a specialized service provider in Riga, Latvia, offering professional construction waste container rentals. They cater to both private individuals and construction companies, providing various container sizes for debris removal with a focus on reliability and fast delivery.
Ekobaze Website
The Challenge
Ekibaze operated in a highly competitive local market
where the cost of a mistake in Google Ads was high.

The initial advertising setup lacked deep negative
keyword filtering, leading to a significant amount
of "junk" traffic from users looking for
unrelated services or information.

Furthermore, the absence of a structured
GTM and GA4 configuration made it
impossible to track the exact source
of leads or understand the true
cost per acquisition (CPA).

The main goal was to clean up the traffic,

implement professional analytics, and turn

Google Ads into a transparent and predictable

lead generation engine for the rental business.

Scope of Work
Technical infrastructure
  • GTM & GA4 setup: Implemented a clean tracking system for all conversion points, including form submissions and contact clicks.
  • Conversion tracking: Configured precise event triggers to distinguish between informational visits and high-intent service inquiries.
  • Data verification: Synchronized Google Ads and GA4 to ensure 100% accuracy in reporting and budget allocation.

Google Merchant Center
  • Deep negative keyword filtering: Analyzed and excluded over 1,500 irrelevant queries (competitors, unrelated waste types, DIY tips) to save budget.
  • Search campaign restructuring: Reorganized the account into high-relevance groups (1 key - 1 group) to improve Quality Score and Ad Relevance.
  • B2B & B2C segmentation: Tailored ad copies to address both residential cleanups and large-scale construction site requirements

Google Ads campaigns
  • Bid strategy optimization: Transitioned from manual bidding to data-driven adjustments based on peak performance hours and locations.
  • Ad copy testing: Implemented A/B testing for headlines to emphasize "Fast Delivery" and "Competitive Pricing" in Riga.
  • Location targeting: Refined geographic settings to focus exclusively on Riga and the surrounding Pieriga region for maximum efficiency.
Results
By implementing a professional analytics stack
and a rigorous traffic filtering strategy,
we transformed Ekibaze's Google Ads
account into a high-performing sales tool.

The technical overhaul with GTM and GA4 provided
full visibility into the customer journey, allowing
us to identify which keywords actually drove rentals.

The massive cleanup of the keyword list
(removing 1,600+ non-target terms) immediately
improved the Click-Through Rate (CTR)
and ensured that every Euro of the budget
was spent on potential customers.

As a result, the campaign achieved
a stable flow of qualified leads.
By February, the account showed
a significant increase in engagement
and conversion volume, providing
the client with a scalable model
for the upcoming construction season.
Key Metrics
January 2026 - February 2026 (Google Ads)
  • Total Impressions: 11,437 -> 12,350.
  • Total Clicks: 456 -> 512.
  • Average CTR: 3.99% -> 4.15%.
  • Average CPC: €0.48 -> €0.45.
  • Conversions (Leads): 12 -> 28.
  • Conversion Rate: 2.63% -> 5.47%.
  • Cost per Conversion: €18.25 -> €8.23.
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