Updated: 11 March 2026

Yurii Shevchenko
Digital Marketing Consultant
Hohenzollernring 92, 50672 Cologne (Köln), Germany
(hereinafter the "Contractor")

Language Notice: These Terms and Conditions are provided in English for convenience only. In the event of any discrepancy, ambiguity, or dispute, the German-language version shall prevail and be legally binding.

Preamble
The Contractor provides performance marketing services with a focus on B2B and e-commerce, in particular via search engine advertising (Google Ads) and social media advertising (Meta Ads). Depending on the offer, services may include strategy, campaign setup and management, landing page/quiz creation and optimization, tracking/analytics configuration, creative production (image/video), reporting, and related consulting. These Terms and Conditions ("T&C") apply to all services provided by the Contractor.

1. Scope
1.1. These T&C apply to entrepreneurs within the meaning of Section 14 BGB and to consumers within the meaning of Section 13 BGB.
1.2. Any conflicting or deviating terms of the Client shall not apply unless the Contractor expressly agrees to them in text form.
1.3. These T&C also apply to future transactions with the Client of a similar nature.

2. Conclusion of Contract
2.1. The Contractor's offers are non-binding and subject to change.
2.2. A contract is concluded by (i) written order confirmation (email is sufficient) or (ii) commencement of performance by the Contractor.
2.3. The subject matter of the contract is the scope of services described in the offer. Changes require text form.

3. Services and Nature of Performance
3.1. The Contractor owes a service (best-effort activity) and not a specific economic result.
3.2. The scope of services is defined in the respective offer (audit, setup, tracking, optimization, etc.).
3.3. The Contractor is not responsible for the Client's internal processes (availability, sales closing, capacity, etc.).
3.4. Services are limited to the scope defined in the offer. Additional services are billed separately.

4. Fees and Payment Terms
4.1. All prices are net plus statutory VAT (19%), unless stated otherwise.
4.2. Unless a fixed fee is agreed, billing is based on a net hourly rate of EUR 25.00.
4.3. Package prices and monthly retainers are defined in the offer.
4.4. Third-party costs (ad budgets / ad spend) are not included in the Contractor's fees and are paid by the Client directly to Google/Meta.
4.5. Fixed fees apply to one product category or one business area. Multiple projects are scoped and priced individually.
4.6. Invoices are due within 14 days without deduction.
4.7. The Contractor is entitled to request advance payments (in particular for setup/tracking).
4.8. In the event of late payment, the Contractor may suspend services.

5. Initial Setup and Monthly Management
5.1. The initial setup fee covers one-time analysis and configuration. It may be billed as a fixed fee or based on time spent.
5.2. Monthly management includes ongoing optimization and reporting as defined in the offer.

6. Trial Month, Minimum Term, and Continuation
6.1. If a trial month is agreed, the Client pays the setup fee and the management fee for that month.
6.2. If a minimum term is agreed, the setup fee may be waived (€0 setup).
6.3. Continuation: unless otherwise agreed, after the initial term the contract continues for an indefinite period and may be terminated with 1 month's notice to the end of a calendar month.

7. Lead Quality and Reporting Obligations
7.1. The Client shall provide timely feedback on lead quality (e.g., CRM status, call outcomes).
7.2. The definition of a "qualified lead" must be set out in writing in the offer.
7.3. If feedback is not provided, the Contractor is not responsible for any resulting decline in performance.

8. Client Cooperation Duties
8.1. The Client shall provide the necessary access (Google/Meta), content (logos, texts), and approvals in a timely manner.
8.2. Delays caused by missing cooperation are not the Contractor's responsibility.

9. Advertising Platforms and Third Parties (Google/Meta)
9.1. Service delivery depends on the rules and functions of third parties (Google, Meta).
9.2. The Contractor is not liable for decisions made by the platforms (disapprovals, account suspensions).
9.3. No guarantee is given for specific click prices, lead volumes, ROI, or revenue.

10. Exclusivity
10.1. Exclusivity (territorial/niche protection) applies only if the scope and duration are specifically defined in the offer.

11. Usage Rights
11.1. The Client receives a simple, non-exclusive right to use the work results for the intended contractual purpose.
11.2. Usage rights transfer to the Client only upon full payment.
11.3. Open/editable source files (e.g., Figma, Adobe) are not included in the standard scope of services.

12. Term and Termination
12.1. The term agreed in the offer applies.
12.2. Notice period for termination is 1 month to the end of a calendar month, in text form (email is sufficient).
12.3. The right to terminate for cause remains unaffected.

13. Liability
13.1. The Contractor is liable without limitation in cases of intent and gross negligence.
13.2. In cases of slight negligence, liability is limited to typical, foreseeable damage.
13.3. For consumers, the limitation in Clause 13.2 does not apply in cases of injury to life, body, or health, or where mandatory statutory liability applies.
13.4. Legal review of advertising materials (competition law, trademarks, etc.) is the Client's responsibility.

14. Confidentiality and Data Protection
14.1. Both parties undertake to maintain confidentiality regarding trade secrets and other sensitive information.
14.2. Personal data is processed in accordance with GDPR. Where required, a Data Processing Agreement (DPA) will be concluded.

15. Final Provisions
15.1. The law of the Federal Republic of Germany applies.
15.2. Place of jurisdiction for merchants is Cologne (Köln).
15.3. If any provision is invalid, the validity of the remaining provisions remains unaffected.